Spend your teeny tiny moments replying

Reply to all emails

We all receive spam. And we all hate it. And no one in their right mind replies to it. We’re all agreed on that.

So when we get a quick note from a connection, a supplier or a customer – or indeed any other human being that doesn’t quite fit one of those moulds – we almost run for the hills before we’ll respond.

It seems many of us are afraid of getting into a conversation, particularly if we fear turning the person down for whatever it is they’ve enquired about. Let me give you an example.

I’ve been contacting people to see if they would consider being a guest on my podcast to tell their story. The total time commitment is about 40 minutes and it’s all done from their desk. I know that many people will have better things to do with their time and I accept that, but it’s the people that can’t send a quick note to say just that that get to me. If I was standing in front of them and asked the same of them, would they respond? Of course they would. Email or messenger is no different and deserves a response to the human tapping the keys behind it.

I got a good few birthday well-wishes through LinkedIn this week, and even though I was busy, it only took a second to at least acknowledge the sentiment and send a quick thumbs up back in appreciation. Yes it’s an automated message from LinkedIn, but again, the human behind it hitting the send key still warrants an acknowledgment, don’t they? Why bother otherwise 

You forward a prospect an event you know they’ll be interested in and they blank you by not replying. They may be thinking it’s a sales ploy, a back doorway into their business and feel suspicious, pressured even, but surely they can see the gesture in the light it was meant? If you receive a similar contact, even if you’re not going to be working with the sender, surely it wouldn’t hurt to reply thanks back? If you don’t respond, what impression are you giving that company about your own company? You may find they may now not want to work with you in reality.

Good manners are free and take a teeny tiny piece of your day to administer. If another human being has taken the time to interact with you in the smallest of ways, they deserve a teeny tiny moment back.

Posted: Monday 15 January 2018