Podcasts Created On Your Behalf
Many businesses have a video strategy because marketers and social platforms love video. But the really clever ones will have an audio strategy too.
Why? Simple. Because time is an asset and you're busy. Audio content allows people to multitask, do two things at once effectively. You can listen while you travel on your daily commute, or on the treadmill in the gym, or out walking the dog. Radio doesn't always hit the right buttons but a list of your favourite podcasts available on your smartphone means you can learn or be entertained at a moment's notice. And for free.
Could your message make use of it's own podcast?
If so and you're wondering how to start, what equipment you'll need and so on, leave it to those that have been doing it a while.