Where are you feeding?
If you are in business it’s important to spend some time building a great business connection base, but how are you currently doing it?
Maybe you are still networking your way across all of the golf courses throughout the country, and attending as many networking functions as possible in the evenings, but there maybe a smarter way to meet new business contacts, and probably more your target market.
I‘ve written many articles on building your connection base and networking within the groups on LinkedIn in the past, so let’s take a look at a way that you may not have thought about.
Your LinkedIn news feed
In your news feed, you will find interesting posts that your LinkedIn connections are sharing with their connections; people you possibly don’t know even exist at this stage. So how can you meet some of them? By commenting and liking, just as you do on Facebook.
By commenting on your connections posts, you are doing two things:
From your home page, you can decide whether you want to see the most recent posts, the top posts or the shared posts, which ever suits you.
What can you comment on?
Anything that you have a sensible answer for, or the expertise to add value to a post. It’s not a mechanism to post links back to your product or service, which will just annoy your connections and probably get you unconnected from. Add value, and personality if appropriate.
Remember also, each time you comment in an open LinkedIn group, that message is also posted into the news feed, so you and others can see lively discussions in groups and head over to add your piece.
This subtle online exercise is an additional way to network with others, putting yourself on your connections radar, and at the same time, exposing yourself to new connections; connections that one-day may be very valuable to you. And it takes moments to do.
Next time you look at your Facebook newsfeed, don’t forget to check your LinkedIn newsfeed too; it may be more yielding for your business.
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