Do you know what your Website Conversion Rate is and how to maximise it?

It is great to have lots of generated traffic to your website and ranking number 3 on the first page of Google for that search term, but if your site is not converting the traffic to either sales or leads, it is pretty pointless, and can be expensive.

If your bounce rate is over the Google benchmark of 30%, how come? and what's more, what can you do to change it?

The answer is largely hidden amongst your website pages. How clearly defined is your path to conversion?

Too many questions, but thought provoking.

Other retailers make the customer follow a certain path, such as your local Pak ' N' Save. They want you to take a particular path in the hope you will purchase something else along the way, in addition to what you went in for. The same follows for your website.

Working with your site and its content, we can make that path a whole lot clearer and therefore more effective for your visitors, giving you greater returns.

Without giving all our secrets away, we can only wet your appetite for more by saying how long does your home page take to load on a 56 kb dial up modem? If it takes longer than 8 - 10 seconds, they have already bounced off and gone somewhere else. That is before they have even seen what your company has to offer on your home page. That is only one thing to look at, there is much more.

Let us get to the bottom of it for you, what is really happening on your site. If you are concerned about your website conversion rate, pause your PPC campaign until you have worked with us and it's been resolved. Don't spend any more money until it is fixed.