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Why bother with Social Media - LinkedIn and Twitter?

Nearly everyone has heard something about social media, whether it is Bebo, Facebook or the more business oriented LinkedIn and Twitter, but who really knows much about them?

LinkedIn and Twitter are the buzz words in business with social media, so let’s focus on those.

What is social media?

Media is something that gets published, and the fact that anyone can add to it, makes it social, hence the name. It is similar to a networking event but with out the time and place constraints. At these functions you generally meet and talk to others, asking questions of them and their business. You may also answer questions in order to help others and show people that you are knowledgeable in your field.

Social media is no different, except it is on line and not at a fixed venue. By taking part in social media, you are doing just the same as the networking function, asking questions of others, becoming part of a community, adding value to that community and best of all; others can listen in to you, the expert. You can do it night or day, remember, there are no time constraints.

Yes, but why bother?

Social media helps with your search engine optimization. It also helps to promote your blog. Publish everything you have, anywhere you can! You can also monitor what others publish, and promote it; and empower your customers to publish. By making a video of your products or services and putting it on YouTube, thousands have the opportunity of viewing it, which will encourage them to take a look at what else you may have on your site. By linking the YouTube video back to your site, you are generating more traffic.

LinkedIn is primarily a business networking site, set up for you to keep in touch with past and present work colleagues, and to work on building future relationships, business prospecting, and possible future employment.
With both LinkedIn and Twitter, you need to take part. Just like you wouldn’t go to a networking event and sit in the corner and watch, it is the same here. Put your self forward, ask some questions, and take part in building a community. You will reap the rewards if you take part, but not if you just sit in the corner and watch.

For more information about getting more out of social media sites such as Twitter and LinkedIn, get in touch. We can arrange it through workshops or a one on one session at your premises. Why not get your team together? Either way, the conversation has already started……

Down load this great ebook from Hubspot.com on getting started. It tells you everything you need to know.

How to use Twitter for business.

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