Social Media - do's and dont's

Twitter

Do:

Submit original content that is unique and interesting
Create content to attract the right audience
Show your human side by talking about your day as well as your company, but keep it interesting
Consider etiquette
Be friendly and helpful
Retweet (RT) anything you find interesting as a way of gaining contacts
Follow the followers of people you already like
Use Tweetdeck to organize your followers into groups

Don’t:

Try to keep up with the competition; it’s a marathon not a sprint
Air your company opinions if you are not authorized to do so

Linkedin

Do:

Participate actively in group discussions, ask questions and share the answers
Be friendly and helpful
Learn from your community
Express your personal brand in the profile summary
Know your connections before you agree to connect with them, at least have a conversation
Use the “What are you working on now” function weekly. Keep it sharp, useful and interesting.
Stick to business discussions; use Facebook for your family and friends
Add your email address to your profile for others to get in touch without a connection

General Social Media Do’s and Don’ts.

Recognise your brand is already part of social media, whether you take part or not
Commit to the sites you have chosen to use
Download a spell check toolbar to your browser to ensure you always have perfect spelling
Don’t be all things to all men
Keep your profile current and interesting
Don’t state untruths, remember the libel laws apply
Don’t ignore comments, always reply
Never spam
Never swear
Never complain about your boss or workplace
Never hide behind someone’s identity
Don’t promote your business all the time
Don’t put private communications into the public domain
Tweets will be picked up by Google and so are archived.
Do leave comments on other peoples blogs

Remember, what goes on in Vegas, stays on Google!

If I have missed any out, please let me know and I will add them to the list

 

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