Getting the content right for your website

Most of us are not writers; we would probably freely agree, so when it comes to writing something important like the content of your website, you either do your best, give the job to someone else or keep putting it off until you finally do one of the first two choices.

It is probably the most important part of your website, over the design in fact. If you are going to spend good money on a website, then save a decent proportion of those funds for the content side of things.

Why is the website content such a big deal?

Each time someone puts a search term into Google, the robots literally scurry off and find the best pages that fit that term the closest, decide on which order to place them, and bring them back.  They use a list of criteria that Google keep close to their chest, but the basics are known. If you want to be in the top 3 pages, your site needs to be optimized properly. If the Google robots can’t find you, you’re toast. Your website will be buried with the millions of others and only ever seen when someone puts your actual address into the browser bar.

Now if you have well written pages with the correct keywords at the correct density, and have the ability to keep it updated and add new content, then you are well on your way.

There are also other areas we can look to optimise, such as the meta descriptions, meta keywords, page titles, H1 tags, image alt tags and links.

That’s ok; I get lots of website traffic……

Yes, but do you get many leads or sales from it?

The other side of the coin, something that companies rarely take into account, is the conversion of the visitors that visit your site. If you have 1000 visitors a month, but a bounce rate of 70%, you really only have 300 visitors that are looking further than the one page that they landed on. What is the remainders impression of the rest of your site? The 70% of people who have bounced away have already decided.

All visitors need to be encouraged to take the correct route around your site, seeing all the great areas you want them to see, and finally hitting the “Contact Us” button with certainty.
Much like the supermarkets that make you walk all the way around the set path they have laid out for you in the hope you will purchase something else other than the 1 item you went in for.

Invariably, it works too. Your website is no different.

If you need help in either writing the content for your site or getting better results from your visitors, contact us. It does not hurt to talk.