Blue Banana - Partners
Case study – Blue Banana, campaign overview by Alexander Communications
Blue Banana Principal Linda Coles introduces us to the corporate world of social networking…
A social media trainer, LinkedIn specialist, and SEO consultant, Linda approached Alexander Communications to assist her in building both her personal and business profiles. She wanted to position Blue Banana in the corporate sphere and demonstrate her social media expertise.
The background information and examples Linda provided allowed AC to create media releases and key opinion pieces. We were confident that, because of the niche topic, we would be able to convey and leverage Linda’s expertise and past experiences in a still-emerging market.
Business publication Unlimited.co.nz, characteristically quick on the uptake, was first to publish an opinion piece by Linda. The piece discussed the impact of word-of-mouth on businesses and how invaluable networking is within corporate structures – the message was that businesses are so busy trying to buy into spaces, they forget (or don’t know how) to use the powerful online tools at their fingertips.
AC also secured an article with New Zealand Herald business columnist Gill South. This featured in the Business Herald print pull-out and online at www.nzherald.co.nz.
These articles reaffirmed the untapped opportunities of social networking for businesses, and reminded businesses and executives that this could be a stabilizing tool following a turbulent 2009.
AC successfully raised the profile of Blue Banana and positioned the company strongly at a corporate level. In addition, AC improved Linda’s position as a social media expert and opinion leader; in providing simple communication tips, Linda has become more accessible and transparent as the principal of Blue Banana, and has secured several new projects for 2010.
Tags: Alexander Communications, Dwayne Alexander, Blue Banana, Linda Coles, The New Zealand Herald, Gill South, The Business Herald, Unlimited, Social Media, LinkedIn
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